Brand Identity
“It was effortless.
Charlotte really took the time to understand us... The brand identity work we initially thought unnecessary ended up being the most valuable part, I’m glad we trusted Charlotte's process.”
Kristina, Beckview Studios
The Brief…
Beckview Studios is a homegrown space where sound, production, and creativity come together with purpose. Their passion, care, and commitment to what they’ve built is unmatched, which is why the Creator and Caregiver archetypes felt like a natural fit.
The Challenge They wanted more clarity: a unified brand identity and message that could tie together the many things they do, while staying true to the personal energy that drives it all.
A warm, diverse colour palette was crafted with sector-based messaging, along with flexible templates so their content was still consistent. Their primary icon was based from one of their sm 911 analogue recording tapes and became a signature style for a consistent image frame.
From 'just a recording studio' to a place where creativity feels easy, a clear position was redefined, how they show up to their audience with mission-led messaging, taglines, and personality-rich values.
