Brand Identity

Blue Shield Hygiene are a UK-based hygiene brand on a mission to bring personality, energy and emotion back into the cleaning sector, with bold branding, high-performance products, and a growing cast of characters that turn everyday hygiene into something worth smiling about.

A bold and playful brand identity with a suite of characters were created that represented Blue Shield’s overall mission.
A balance of playfulness and hygiene formality was needed to create a new range for the industry and still retain professionalism. Uniformed and consistent labels were created to achieve this bold disruption to the market.