Will Power Solutions approached with a strong reputation for dependable generator supply, but their brand no longer reflected the clarity, confidence and expertise that customers experienced when working with them. They needed a sharper identity, a unified message and a customer journey that matched the standard of their service.

The task was to evolve their existing logo into a complete brand system that captured who they are: a team that solves problems, removes uncertainty and delivers power people can count on.

A bold visual direction anchored to their original logo was firstly created.
Rather than reinventing it, I expanded it into a full identity with consistent typography, colour, structure and layout rules. The result is a look that’s strong, assured and instantly recognisable across every touch point.

Core Values & Message Framework
Vision-Led Company Brochure
Streamlined Customer Eco-system

Will Power now has a brand that mirrors the quality of their service: decisive, dependable and built around genuine support. Their new identity, communication system and customer eco-system bring consistency to
every interaction and give their team the tools to grow with confidence.